Also known as Video Mapping or Distortion Mapping it is a projection technology used to turn irregular shaped objects into a display surface for video projection. These objects may be buildings, cars, stage props or other hard sets.
Using specialized software, a two or three dimensional object is spatially mapped in virtual 3D space which mimics the real object it is to be projected on. This way, the artist knows exactly where to project its information as it can bend and highlight any shape or form.
Almost any surface can be used to ‘become a dynamic video display of 2D and 3D images that can transform what is reality for the audience into illusions and images of infinite possibilities’. Using this information, the software can interact with a projector to fit almost any image onto the surface of that object.
This technique is used by artists and advertisers alike who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. (ie: A car doing a burn out while stationary) The video is commonly combined with, or triggered by, audio to create an audio-visual narrative.
Check out the portfolio page for the spot we did for the Fairmont Princess. This is the side of their hotel that became the canvas for a fun Christmas spot during the tree lighting ceremony. A big hit for all the guests.
Multiple-projector systems rely on two or more video projectors edge-blended to create a seamless image that covers a large projection surface; splitting the entire image up into segments allows for higher-resolution imagery and projector placement that does not intrude on the viewing area.
The advantage of this setup is that almost any resolution can be projected. Durland Productions was able to create seamless animated content for a cylindrical map equal to the same resolution as 8 movie screens. (25920 x 2048 pixels)